If you’re looking for free alternatives to Gotham, here are 4 of the highest-quality look-alikes and similar fonts.
- Metropolis (best overall)
- Figtree (best on Google Fonts)
- Raleway (great – if you make a couple tweaks)
For each, I’ll mention the advantages, disadvantages, and why you might choose it. Ready? Let’s get started.
If the name didn’t give it away, let me spell it out: Metropolis is the closest free alternative font to Gotham.
While there are subtle difference in some of the letterforms (Metropolis has stockier characters overall: an ever-so-slightly larger x-height combined with a smaller cap-height), Metropolis is basically a deadringer for Gotham.
Since Gotham is frequently used – and quite distinctive – in uppercase, it’s worth looking at a direct comparison in that setting.
What it’s got: 9 weights + italics
Get it at: Metropolis at Github
Figtree – a free font designed by yours truly – has some similarities to Gotham.
Gotham is decidedly stockier, and the square punctuation makes Gotham feel a bit more serious. But the letterforms share a lot of similarity, and in running text, the vibe is close.
Figtree takes some inspiration from the capitals of fonts like Gotham and Proxima Nova. Gotham has lowered crossbars in “A”, “R”, and “P”, which makes it feel stocky and solid. Figtree follows suit, though not as idiosyncratically.
What it’s got: 7 weights, no italics; also available as a variable font
Get it at: Figtree at Google Fonts
The fantastic Montserrat is another great and similar font to Gotham.
While there are some differences, Montserrat and Gotham are very much cut of the same cloth. If you love the latter but can only afford the former, check it out. With 9 weights and italics, it’s an incredible font in its own right – though heavily used, for this very reason.
In uppercase, some distinctive characters (Montserrat’s “Q”, “G”) can be dead giveaways for IDing the font, but Gotham’s distinctive uppercase feel (look at the low “A” crossbar or the squat “R” leg) is still there.
What it’s got: 9 weights + italics
Get it at: Montserrat at Google Fonts
Raleway is a popular Google Font that I recommend freshening up with some alternate character forms.
The original Raleway has this “W” that sticks out like a sore thumb, making an otherwise solid body font into something that feels too gimmicky. Fortunately, the font comes with a number of OpenType alternate character styles. For max Gotham feel, you’ll want to use
font-feature-settings: "ss01" 1, "ss03" 1, "ss05" 1, "ss08" 1, "ss09" 1, "ss11" 1; in your CSS selectors.
This one tweak alone will not only knock out the overly-stylized “W”, but almost make a number of other characters (“a”, “d”, “l”, “u”, “G”) into their more Gotham-like twins.
What it’s got: 9 weights + italics; also available as a variable font
Get it at: Raleway at Google Fonts
The sturdy Geomanist lacks italics for all weights except regular, but has a similar geometric (go figure) vibe as Gotham.
Geomanist has a lot of the same character as Gotham in lowercase, but the reason it appears last on this list is because a lot of that falls away in uppercase. Gotham’s distinctively low crossbars for “A”, “R”, and “P” melt away into something with a lot less punch.
Nonethless, this is an underutilized font and worth considering!
What it’s got: 9 weights + 1 italic weight
Get it at: Geomanist at Atipo
Other Gotham Alternatives
If you’re looking to branch out from Gotham, it’s worth checking out some of the other alternatives in this guide. For instance, the Helvetica alternatives are similarly clean and simple, and the DIN alternatives have a squared-off punchy feeling to them that is similar to Gotham’s uppercase.
One Final Note 😎
If this is your first time here, you might also be interested in:
- Learn UI Design, my full-length online video course on user interface design
- Design Hacks, a 50,000+ person newsletter with original design articles aimed at giving you tactical advice to improve your UX/UI skills.
Some people have some really nice stuff to say about the newsletter.
A joy to read! Please post me when you will have published a novel. Your writing style is marvelous!
I just wanted to say that this was a GREAT and really helpful email, I learned so much and got so many ideas I hadn't considered before. I read a ton of UX related articles daily but this was something different and new that I can apply to my work right away. Thanks a lot!
UX/Product Designer, Freelance
Over 50,000 subscribed.
No spam. Unsubscribe anytime.